Bing Advertising (Microsoft Ads)
Most businesses focus only on Google — but Bing Advertising (Microsoft Ads) can be a seriously profitable channel when it’s set up and managed properly.
At Citric Media, we help UK businesses generate consistent leads and sales through Microsoft Ads, often with lower cost-per-click, reduced competition, and strong conversion intent. If you want to scale beyond Google and increase ROI, Bing is an opportunity worth exploring.
Microsoft Ads management that focuses on ROI
Bing Ads isn’t just a “copy and paste Google Ads job”.
To get strong performance, you need:
the right campaign structure
smart keyword and audience targeting
correct tracking
ongoing optimisation based on data
That’s where we come in.
At Citric Media, we manage Microsoft Ads with the same performance approach we apply across all paid channels — everything tied back to measurable results.
Our Bing Advertising Services
Microsoft Ads Setup & Account Build
Starting fresh? We can create and build your account from the ground up.
Includes:
Account structure & campaign planning
Keyword research and targeting strategy
Ad copy creation & extensions
Conversion setup and tracking checks
Google Ads Import & Optimisation
Already running Google Ads? Microsoft Ads allows importing — but the best results come from refining after the import.
We optimise your imported campaigns by:
improving match types and search intent targeting
adjusting bids and budgets for Bing behaviour
reviewing search terms and adding negatives
- tailoring ad copy for performance
Keyword Targeting & Search Term Management
Profit comes from controlling targeting.
We continuously review search term data to ensure your ads show for high-value queries — and avoid wasted spend.
Includes:
keyword expansion opportunities
negative keyword lists
intent-led structure improvements
keyword performance optimisation
Audience & Remarketing Options
Microsoft Ads offers valuable audience options that can strengthen performance.
Depending on your goals, we can build campaigns around:
remarketing audiences
in-market audiences
LinkedIn profile targeting (where applicable)
customer match lists
Conversion Tracking & Reporting
Tracking is everything. We make sure Microsoft Ads is reporting the right outcomes — so performance decisions are accurate.
Includes:
UET tag setup and checks
GA4 alignment support
form and call conversion tracking
performance reporting tied to KPIs
Who Microsoft Ads is best for
Microsoft Ads can work for most businesses, but it’s especially strong for:
✅ B2B lead generation
✅ Professional services (legal, finance, consulting, property)
✅ Higher-ticket services (home improvements, specialist trades)
✅ eCommerce brands looking for extra profitable scale
✅ Businesses targeting older / higher-income audiences
Even if your market is competitive on Google, Microsoft Ads can often deliver quality leads at a lower cost.
Why Choose Citric Media for Bing Advertising?
27+ years of digital marketing experience
We’ve been working in digital marketing since 1999, and we know one thing for certain: platforms change, but performance principles don’t.
Campaigns built for profit
We focus on ROI — not inflated click numbers.
Transparent management
Clear reporting, clear updates, and proactive optimisation.
UK-wide support
We work with businesses across the UK, adapting strategy to your competition, audience, and goals.
Ready to unlock Microsoft Ads performance?
If you’re ready to reduce cost-per-lead and scale beyond Google, we’ll help you make Microsoft Ads a profitable growth channel.
👉 Request a free Microsoft Ads review
or
📞 Book a free strategy call with Citric Media
