If you’re selling products, online page speed is a priority. Did you know if your pages load slower than 3 seconds you are likely to lose 32% of your traffic before they give you a chance? If your pages load slower than 6 seconds, you’re likely to lose them all.
Watch the video where I explain how lighthouse works then visit back to see my tutorials on how to get the basics done to improve page speed.
In the video, I state that Google page speed does not improve your organic listings. What I mean is that I have never found evidence to support that improved page speed improves rankings. What I have found is Pagespeed improves bounce rate and conversions.
If you are an e-commerce site then you really need to get your critical pages loading as fast as possible.
Refrences
Watch the Google page speed team talking about how it works.
